Given that I write and speak publicly about the benefits of eating real food, I’m sure it will come as no surprise that I’ve encountered my fair share of skepticism about whether high quality food is really worth the added cost. It usually goes something like this:
“I’d love to eat the way you do, but I can barely afford my groceries as it is. Healthy food is just too expensive, there’s no way I could afford it.”
For those looking to stretch their health food dollars as far as possible, you may find some inspiration in my article 10 Ways to Eat Primal on a Budget, but today I want to delve into the deeper issues at play here.
Whether or not the cost of high quality food is worth it is hotly debated. Some passionately believe that organic produce and locally raised, grass-fed animals provide superior nutrition which, in turn, helps prevent illness. This group believes that the extra price tag for quality food outweighs costs associated with being sick. Others argue that there isn’t enough scientific evidence to prove these claims so they can’t justify spending the extra money on food.
With reasonable data to support both sides, it’s hard to say. So I will spend the remainder of this post exploring my own belief that whole food is worth the extra price tag. Just like anything else, it comes down to choices.
Consider the price of illness
If you don’t believe you can afford to eat healthfully, consider the high price of being sick and lethargic. Calculate the tangible costs of medications, alternative therapies, and unpaid sick days. And remember to include the intangible costs as well, such as lacking energy to play with your children or make it through a busy work day. Many of these things are completely avoidable by feeding your body real food.
Quality trumps quantity
It has been my experience, as well as that of many of my clients, that once fat-adapted we are actually satisfied with less. When our food quality is high (grass-fed burger — no bun — and steamed veggies drizzled with olive oil) vs. low (frozen pizza or fast food meal deal), it sustains us for much longer and even eliminates the desire to snack in between meals completely. So when we argue that a meal deal is cheaper, we must also consider the added cost of the snacks we’ll consume later.
On that note, in almost every other area of life (besides food quality), we’ve come to accept that we get what we pay for. We pay less for something, we lower our expectations.
- We’re not surprised when the toys from the Dollar Store break easily.
- We tolerate the cheap cut of coffee at the local diner but would raise hell if our premium Starbucks cup was not up to snuff.
Yet there seems to be this collective mentality that we should be able to spend as little as possible on our groceries without any significant repercussions to our health. When did we stop caring about food quality?
What do you value?
Whether we’re aware of it or not, we all have a hierarchy of what’s most important to us. These are our values. And the ways in which we make decisions, act, and spend money are usually quite consistent with what we value. For example, a person who loves adventure won’t begrudge spending money on an exciting vacation. Similarly, athletes look at the costs associated with their sport (e.g. sticks, skis, skates) as an investment.
Interestingly, when most people stop to consider where their health ranks in their hierarchy of values, it’s usually pretty high up there. After all, without reasonably decent health you can forget about travelling the world or skiing at Whistler. Furthermore, it can cause huge internal conflict to live a life that is inconsistent with your highest values.
If you value your health, then prove it to yourself by investing in what your body needs while it’s still your decision — before you’re backed into a corner by a devastating health diagnosis.
Food for thought
If we’re looking for reasons to support a belief that we can’t afford good food, then we’ll be able to find plenty of evidence. But the opposite is also true.
Clearly there is no one size fits all solution. But I will leave you with one final “food for thought” — when it comes to your health, would you rather pay now or pay later?