You’re never going to believe it, but I wrote a book this summer – and next week I’m making it available to you. Right here. For FREE! Here’s the back-story.
I have always loved writing. It is the number one way for me to make sense of the world. So I’m not exaggerating when I say that this book has been percolating inside of me ever since I began working with people to liberate their health many years ago. And finally, this past summer, it bubbled on up to the surface.

Called the Top 7 Mistakes (even) Health Conscious People Make, this book is a succinct, 26-page overview of the common patterns I’ve observed that can derail even the most dedicated health seeker.
Everywhere I look I spot these mistakes in action. I used to make them (and occasionally still do!). I see people in our real food community making them. And I felt it was time for me to step up and bring awareness to these common mistakes that prevent so many of us from experiencing the extraordinary health we deserve.
I guarantee that at least one of these seven mistakes will resonate for you (at least that’s the feedback I’ve been getting from my sneak peek readers).
I’m so excited to release your PDF e-copy next week at this time. In the meantime, if you have friends or family members who are ready for a health breakthrough, use one of the “share this” links at the bottom of this post so they can sign up to our email list. Let’s spread this “work smarter, not harder” love as far and wide as possible!
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So without further adieu, here is your sneak peek at Chapter 4 — Stalling in the Name of Perfection
A good plan implemented today is better than a perfect plan implemented tomorrow.
George Patton
I totally get that nutrition can seem like a super confusing topic.
One week eggs are given ‘healthiest food on the planet’ status, and the next week they’re worse for you than cigarette smoking.
Some swear that organic food is the surest path to feeling well, and others claim it’s a waste of your hard earned dollars.
Your doctor advised you to eat more fiber from whole grains, but an expert on talk radio said you should avoid grains altogether.
Is it really any wonder why we’re confused? Who are we supposed to believe when the experts don’t even agree?
When faced with conflicting advice, it’s natural to want to dive in and do your homework. You reason you’ll get started as soon as you’ve thoroughly researched the perfect plan and examined your options from all sides. You hunker down for an entire weekend with the latest bestsellers, podcasts, and of course Dr. Google. You’re getting educated, baby!
In next to no time you’re comfortable with terms like glucose, insulin, and cortisol – and the starring role they play in your mid-afternoon crankiness. You’re so enamored with your newfound knowledge that you find yourself slipping it into casual conversations with acquaintances. The initial information-gathering phase can be quite exhilarating.
But despite all the great information you’ve learned about cholesterol, organic food, and gluten, you still have some lingering hesitations.
How do you eat healthy without breaking the bank or alienating your friends?
Where do all the cholesterol and saturated fat go if they’re not clogging up your arteries?
Why would some foods we’ve eaten for centuries all of a sudden be off the menu?
Sometimes when you come down from your initial research high, you realize it’s actually generated more questions than answers. So what do you do? More research, of course.
Here’s the deal. Research is only beneficial if you’re taking action.
For example, let’s say your research has uncovered the possibility that gluten is causing all those unpleasant digestive symptoms you’ve been experiencing. If you eliminate all gluten-containing foods and notice that your insides are much happier, then the research phase has served its purpose.
In contrast, I’ve met a lot of people who claim to be researching a healthier way of eating as they gobble up whatever communal tray of desserts have been donated to the office lunch room. Chances are they already know that the veggie tray is a better choice than the dessert tray, so their choices have nothing to do with needing more research, and everything to do with delaying action.
In many ways, the research card is a socially acceptable stalling technique. A distraction from doing what’s necessary. Something we hide behind to fool ourselves into thinking we’re getting somewhere when really we’re just spinning our wheels. Ironically, health research can make us more confused and less healthy than ever.
The bottom line: You don’t need to be perfect; you just need to get started.
How can you tell if your research phase has dragged on a little too long? If you’re more committed to reading about eating healthy than you are to putting that knowledge into action. If that’s the case, then it’s time to turn off the podcast and just get started.
Try This At Home
Brainstorm three real food* breakfasts, lunches, dinners, and snacks that meet the following criteria:
- Yummy
- Easy to make
- Ingredients are usually in your house
Don’t overthink it. Just write whatever comes to mind. And keep it handy (posted to the fridge seems to work for most people).
This will act like a map when you’re lost in the woods. Something to refer to when you’re feeling stuck, confused, or running for the dessert tray against your better judgment. You can always add onto it as your research uncovers new information, but these go-to meals will keep you progressing in the right direction.
*When I refer to eating real food, I mean nutrient dense food that our bodies were designed to eat: plants and animals. As a framework, it’s helpful to think about what early people would have been able to hunt and gather – vegetables, meat, poultry, eggs, fish and seafood, nuts, seeds, and fruit. Compared to modern food (grains and processed food products) this food is easy for our bodies to digest and generally provides us with more efficient, longer-lasting energy that aids in burning fat.
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Hi, Hi
Yes,I want the “7 Reasons” book,- I have been getting your newsletter, and I still need help!
I want to visit your store as soon as I’m able to. But I am still dealing with
two or more strokes, plus a three-month-ago blackout and fall which gave me a
broken back (compression fracture), and I just turned 90 a week ago, YIPPEE!
So I am sure I need a neurologist, but I’m getting near 30 pounds overweight,
so I need all the help I can get….
Sorry about boring you
Gord
Great, Gordon! Make sure you’re subscribed to our list (there are two places to do so in this post) and the e-book will be released on Nov 19.